Operator first. Consultant second.
I've spent years inside the home improvement industry running event programs at scale — booth ops, lead routing, sales-team handoff, the unglamorous work that turns a Saturday festival into a sat appointment by the following week.
Mauser & Co. exists because I kept seeing the same pattern: companies running events that didn't match their product, their territory, or their customer. Some running too many of the wrong events. Some running too few of the right ones. Different problem, same outcome — a pipeline that should be compounding, sitting flat.
If your event program isn't compounding the way it should, the Map is the place to start.