Field marketing for home services

Rhythm beats volume.

Most home services companies aren't running too many events or too few — they're running the wrong ones for their product, their territory, their customer. We map your calendar against what should be on it, then rebuild around the events that actually earn it.

Get your Concentration Map
The Thesis

The right events. Not more. Not fewer.

Run a P&L by event and a pattern emerges in nearly every home services program: a small group of events carries the calendar. The rest don't fit — wrong customer, wrong territory, wrong product, wrong season. They drain attention and dilute spend.

Some owners run twenty-five events when eight would carry the pipeline. Others run five and miss the ones that would. Both fail the same way — the calendar isn't matched to what the company actually sells, where it sells, and to whom.

The fix isn't more events. It isn't fewer events. It's the right events — the ones that fit your product and your homeowner — run with enough cadence to compound.

"Doing the right events well is harder than doing more events badly. It is also where the margin lives."
The Approach

Four phases. The right sequence.

01
Map
Build a P&L by event for the last twelve months — cost-per-lead, cost-per-sat, cost-per-sale. Score each event for fit against your product, your territory, and your ideal homeowner. The output is the Concentration Map: a one-page picture of which events earn their place, which don't, and which you should be running but aren't.
02
Replace
Drop the events that don't fit. Add the events that should be on the calendar but aren't. Reallocate spend to where it earns. The work isn't subtraction or addition — it's getting the calendar right.
03
Compound
Rebuild around the events that earn repetition. Same fair, three years running. Same booth design. Same staff faces. Homeowners hire what they recognize. Cadence compounds. Novelty doesn't.
04
Operate
The operational stack that protects the strategic call: trained booth operators, structured digital lead capture, speed-to-lead automation, weekly reporting. Tactics matter — but only inside the right calendar.
Proof

One client. Twelve months.

$1.8M $3.7M

Annual revenue grown after auditing the calendar, replacing the wrong-fit events with the right ones, and compounding cadence at the winners. Twelve months from start.

The Concentration Map

A one-page picture of which events you should be running.

A free audit deliverable. Built from your last twelve months of event data, your service area, and your ideal customer. Tells you which events to compound, which to replace, and which to add.

Concentration Map — Sample Output
CPSat = cost per sat appointment (homeowner attended in-home consultation) · Fit Index = product / territory / customer match · est. = projected, event not yet running
12-Month Window · Anonymized
Event
CPSat
Fit Index
Tier
Compound · Repeat & Deepen
Spring Home & Garden Show$112
Compound
County Fair · Anchor Weekend$138
Compound
Fall Remodel Expo$164
Compound
Replace · Wrong Fit
Memorial Day Market$418
Replace
Holiday Home Boutique$512
Replace
Downtown Block Party$612
Replace
Add · Right Fit, Not Yet Running
Regional HBA Home Tour~$160 est.
Add
Lakefront Builders Showcase~$185 est.
Add
Spring Outdoor Living Expo~$220 est.
Add
3
Events To Compound
3
Events To Replace
3
Events To Add

Most owners can tell me their booth costs. Few can tell me which events on the calendar actually fit what they sell — and almost none can tell me what they should be running but aren't.

The Map answers all three. It's free. No obligation. No upsell on the call. If we're a fit to work together, you'll know. If we aren't, you walk away with a sharper view of your own calendar than you started with.

Request your Map
  • A ranked map of your last twelve months of events by cost-per-sat-appointment.
  • Three zones — Compound, Replace, Add — separated by fit and ROI.
  • The events on your current calendar that should be replaced, and what to put in their place.
  • The events you aren't running but should be, given your product and territory.
  • A written summary you can share with sales leadership.
The Founder

Trevor Morrissey.

Trevor Morrissey

Operator first. Consultant second.

I've spent years inside the home improvement industry running event programs at scale — booth ops, lead routing, sales-team handoff, the unglamorous work that turns a Saturday festival into a sat appointment by the following week.

Mauser & Co. exists because I kept seeing the same pattern: companies running events that didn't match their product, their territory, or their customer. Some running too many of the wrong events. Some running too few of the right ones. Different problem, same outcome — a pipeline that should be compounding, sitting flat.

If your event program isn't compounding the way it should, the Map is the place to start.